Kale Flavor Sweeps the Beverage Scene, Opening New Innovation Opportunities for Dairy Brands
In recent years, freshly made tea beverages have led the charge in flavor innovation—from mango pomelo sago to gardenia oolong—driven by consumers’ dual pursuit of novel tastes and health-conscious choices. These innovations have sparked continuous transformation across the beverage industry. Notably, trending flavors often exhibit a strong “spillover effect”: once a flavor gains traction in one category, it quickly influences consumer preferences in others.